Football methodology
Begin with the reality of the game: scanning, perception, decision-making, movement and execution.
About SIMUST
Innovation begins with the player—not the technology.
SIMUST was created to understand and develop the intelligence behind football action: how a player scans, perceives, decides and executes.
THE SPACE BETWEENSEEINGANDDOING
THE ORIGIN
A football question became a development system.
Modern football measures physical performance in extraordinary detail. Yet the process before the action—scanning, awareness, perception and decision-making—remains more difficult to train and make visible.
SIMUST grew from that gap. Instead of adapting a general fitness technology to football, the environment was developed around the way information and action meet inside the game.
THE EVOLUTION
Built through observation, testing and continuous development.
SIMUST did not begin as a finished system. It evolved through repeated design, construction and football-led experimentation—from early prototypes to today’s T-12 environment.
EARLY PROTOTYPESFIELD TESTINGT-4 → T-12
THE EVOLUTION OF SIMUST · 27 SEC
THE APPROACH
Start with football.
Work backwards.
The process begins with what must happen on the pitch, identifies what should become visible, and then develops the methodology and technology needed to train it.
01OBSERVE THE GAME02IDENTIFY THE BEHAVIOUR03DESIGN THE ENVIRONMENT04TRAIN, MEASURE, DEVELOP
BEHIND THE SYSTEM
Technology may evolve, but every innovation begins with a person willing to question what already exists.
FOUNDER & INVENTOR
Siamak Azadi
FOOTBALL INNOVATOR · SPORT PHYSIOTHERAPIST · METHODOLOGY DEVELOPER
Siamak Azadi is the founder of SINA Voetballab and the inventor of SIMUST. His work combines football observation with sports physiotherapy, rehabilitation and the development of technology built around practical problems in the game.
Years of working with players and coaches led him to focus on the difference between what a player is physically capable of doing and how that player actually scans, perceives, decides and executes under pressure.
His broader work also includes youth health, injury prevention and the belief that development must improve the player without losing sight of player welfare.
“Innovation is not about replacing the coach or changing the game. It is about understanding the player better.”
MULTIDISCIPLINARY BY DESIGN
No single discipline can explain the player.
SIMUST brings different fields into one controlled cognition-to-action methodology.
Sport science & rehabilitation
Connect development to physical readiness, player welfare and responsible progression.
Systems & interaction
Create an environment in which information demands a football-related action.
Measurement & application
Turn behaviour into clear information that supports the next football development decision.
DEVELOPMENT WITH RESPONSIBILITY
Performance and youth health belong in the same conversation.
Player development is not only about producing faster decisions or better actions. It also requires appropriate progression, physical awareness, injury prevention and respect for the individual behind the performance.
✓PLAYER WELFARE✓RESPONSIBLE PROGRESSION✓INJURY PREVENTION✓FOOTBALL CONTEXT
THE VISION
“Talent exists everywhere.
Opportunity does not.”
The next chapter is to make high-quality football development and talent identification accessible through a responsible international SIMUST network.
Discover the global ambition ↗Continue the conversation